Robbie Williams to Debut in Metaverse with LightCycle

Get ready for an electrifying virtual experience as British pop singer Robbie Williams joins the metaverse revolution with LightCycle.

Experience the Virtual City of LightCycle

In an exciting development, Robbie Williams is set to make his mark in the metaverse through LightCycle, a virtual city powered by Unreal Engine 5. According to Variety, Williams will be present on the platform from its grand launch in the fourth quarter of this year.

Discover Music in the Metaverse

Robbie Williams believes that the metaverse represents a "big new market for music discovery." This passion for innovation is what led him to venture into the world of virtual reality. While the specifics of the event are yet to be revealed, Williams has partnered with AI infrastructure provider Vertexlabs.uk for this exciting venture.

Challenges on the Metaverse Horizon

Despite the growing interest and involvement of celebrities like Snoop Dogg, Andrew Yang, and Lady Gaga, the metaverse still has a long way to go to rival the immersive experiences found in video games. Major companies remain skeptical about the technology's readiness for widespread adoption. In fact, The Walt Disney Co. recently laid off its employees in charge of metaverse strategies, an indication that doubts persist in the industry.

The Privacy Question

The advancement of the metaverse has raised concerns about privacy. NYU Stern's Center for Business and Human Rights (CBHR) warned about the need for comprehensive privacy laws in the growing metaverse. Mariana Olaizola Rosenblat, a policy advisor on technology and law at NYU Stern CBHR, stressed that the emergence of the metaverse poses unprecedented risks to privacy and highlights the potential for abuse in virtual environments.